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Thursday, December 31, 2015

Maccabee PR and IABC-Minnesota To Host “Can Your Brand Change the World: A Conversation with Mark Addicks” Event on February 11


In conjunction with IABC-Minnesota, Maccabee Public Relations will host legendary marketer Mark Addicks, the former Chief Marketing Officer of General Mills, on February 11, 2016 from 5:00 to 7:00pm CST. The event, taking place at Minneapolis Events Center, 212 2nd St SE, in Minneapolis. will be moderated by Maccabee PR agency president Paul Maccabee.
The one-on-one conversation will be inspired by acclaimed initiatives from the world’s largest consumer brands embracing equal rights and empowerment, such as Dove “Campaign For Real Beauty,” Under Armour “I Will What I Want” with model Giselle Bundchen, the Ad Council “Love Has No Labels,” Always’ “Like A Girl,” Esurance’s “Equal Dreams” and the Betty Crocker “The Families Project” and Cheerios’ interracial family TV spot “Gracie.”
Public relations professionals and marketers interested in registering or learning more about the event can do so at http://www.iabcmn.com/events/event_details.asp?id=704061&group - and are encouraged to join the #IABCMNBrand event hashtag.
About Mark Addicks:
During his 26 years in marketing at General Mills, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives. As SVP and CMO, he built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury, and created equity platforms including Box Tops for Education. Addicks was named one of America’s top 100 marketers by Advertising Age and honored with a Cojones Award for transforming global traditional marketing for the digital age. At the time of his retirement 2015, Addicks was one of the longest tenured CMOs in the food industry.