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Tuesday, November 03, 2015

The Value of Information Technology (IT) in Marketing

Information technology plays a major role in essentially every aspect the 21st century life. Marketing is certainly no exception. With the increasingly important role that social media and Internet platforms have in influencing consumption patterns, smart utilization of IT tools is now, more than ever, crucial for marketing professionals. IT can help marketing professionals during every stage of a business strategy, from organizing itineraries to effectively employing online marketing channels and E-campaigning.

Needless to say, someone trying to succeed in the marketing industry has to refine his or her IT skills considerably.

What are some ways in which IT is vital to marketing?


Presentations. An impressive pitch is the desired weapon for anyone involved in marketing. A pitch that is supported by a well-designed PowerPoint presentation is extremely effective at driving their point.

Web design. An appealing website is a great way to get potential clients hooked. Every company worth its salt tries to showcase its strengths through web design so that all of its online visitors are easily lured. The meteoric rise of e-commerce has made the presence of an effective site even more important. Web design skills are very desirable in the field of marketing today.

“There is a plethora of online promotional materials, ranging from online brochures and mailers to website banners,” said Todd Vojta of Paragon Business IT Services. “Many software tools like the Adobe Creative Suite are used for graphic design. That is why a strong knowledge of this software is a coveted asset for any marketing professional.”

Customer relationship management (CRM). "Most major companies today employ complex customer relationship management (CRM) platforms to track and analyze data related to client relations," said a representative for healthcare IT consultants. "This data helps companies understand customer behavior, forecast trends and plan marketing strategies accordingly. Without professionals trained in IT, effective deployment of CRM software is difficult."

Blogging and social media. There is no alternative to social media marketing today. From TouTube to Linkedin and Facebook, everything can be exploited to generate leads today. Any good marketing professional should have knowledge on how to use these channels effectively.

Listed above are just a few of the many ways in which IT has revolutionized the traditional marketing. The scope of IT has increased exponentially during the past 15 years. To improve your chances of success in marketing, sharpen your computer skills and educate yourself on IT fundamentals.