Obtaining medical training is one thing. Putting that training and expertise in practice is another because the medical field is often packed with competition, each with his/her niche of operations. In order to ward off competition and ensure a steady flow of clients, there is a strong need to adopt certain marketing techniques, chief among them being public relations (PR). Below I identify and discuss the various ways to improve your medical practice business using PR:
Create and nurture hospital relationships. This entails getting affiliated to a specific health care facility – preferably in your area – through which all of your public outreach initiatives will be launched. It also entails getting into an agreement with this healthcare facility so that they can use you as their spokesperson or to quote you in their newsletter, alongside other publicity initiatives.
Stay up-to-date and relevant. For this to happen, you the medical practitioner will have no choice but to create a website, create a blog, or create an account on various social media networks and use them as the basis of reaching your clientele. You must consistently generating content and provoke discussions online.
Be aggressive. "You should always watch for any opportunities that you can use to reach out to a potential market," said Dr. Holly Westbrock of Premier Sports & Spine Chiropractic. "Through the media (including your social media channels and your blog), strongly state your professional opinion on disease treatment, medical malpractice cases and general medical news. This will help you position yourself as an authority figure on the subject of medicine and healthcare."
Identify and target a specific community. Because the medical industry is often flooded with competition, it is strongly recommended that only a specified area be targeted for your marketing initiatives. This means that you tailor your marketing initiatives for the local community where your medical practice is based. You should take advantage of any workshops and-or local gatherings to speak out to the community.
Take advantage of the local media.
“Identify and make use of the local media such as local radio stations, local televisions, local publications, and other media outlets,” said Kristie Friedrichs, spokesperson for a Minneapolis Botox service. “This should be carried out by means of writing and disseminating information regarding any new milestones achieved, any new services on offer, any new health tips, or trends in the field of medicine from time to time.”
There are innumerable other PR strategies not mentioned above such as television adverts, classified TV and radio adverts, among others that medical practitioners can employ to obtain their desires results. PR remains, for all practical purposes, the most effective of them.