PadillaCRT announced that it has been selected as agency of record for Smart Beer, New York's first organic beer company. PadillaCRT, one of the top 15 independent public relations and communications agencies in the country, will create a comprehensive public relations and marketing campaign to launch Smart Beer, beginning this fall with its first beer, Organic Golden Ale.
"Smart Beer was created to fill a niche in the industry with a certified organic beer that could be enjoyed without compromising a health-conscious, active lifestyle," said Gabriel Heymann, Smart Beer founder and CEO. "We are pleased to partner with PadillaCRT because of the agency's experience delivering compelling campaigns for beverage and nutrition clients."
PadillaCRT will introduce the brand in the New York market through media relations, social media and outreach events.
"We are thrilled to be given the opportunity to work with Smart Beer to bring its unique product to the marketplace," said Lynn Casey, PadillaCRT CEO. "With our food and beverage industry expertise, and brand-building capabilities, we believe this collaboration will be a successful one for Smart Beer and for our agency."