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Thursday, October 22, 2015

MWMC - Marketing Automation Workshop

We know you've been hearing marketing automation buzzing around for a while now, but, really, what is it? Do your clients need it? We're bringing together a panel of three marketing automation experts who use the industry's top automation software to tell us their best practices, business cases, and advice on how to successfully implement this practice.

We will be hosted by marketing automation recruiting rockstars, Antenna! Join the conversation to learn more or provide your tips & tricks. See you there!

4:30-5:00pm- Registration & Networking
5:00-6:00pm- Panel with Q&A
6:00-6:30- Networking
Refreshments will be provided.


Meet our Marketing Automation Experts!
ChristinaL Christina Lefebvre, Marketing Automation Consultant, Antenna Consulting
A veteran in Marketing Automation, Christina's digital marketing experience spans industries including  Software as a Service and Financial Services. She loves discovering insights that open eyes to new opportunities that come from an optimized marketing platform. Christina has spoken numerous times at the Minneapolis Marketo User Group – a networking group that she founded and led for 3 years, and is a Marketo Certified Expert (MCE). ​  Now, as a full-time marketing automation consultant with Antenna, Christina focuses on optimizing tools and efforts for other companies. Her clients experience faster and more effective Marketing Automation through proper setup and execution of lead generation, nurturing, scoring, customer relationship management, segmentation, and customer lifecycle tracking.

Lorael Arnquist, Senior Manager Demand Generation, Pitney Bowes
LoraelAWith extensive experience in integrated marketing, lead nurturing, and marketing automation, Lorael creates and manages a three-tier demand generation multi-touch campaign strategy for driving pipeline for parcel shipping, ecommerce and location intelligence at Pitney Bowes. She's has previous experience in her roles at Silverpop, Volt, and Microsoft as well as being an avid community volunteer.

Erin Rowles, Marketing Director + Automation Consultant, Relationship One
Erin Rowles 11Erin is the VP of Marketing and is responsible for the marketing output of Relationship One. Guzzling the marketing automation kool-aid since 2009, she brings her expertise in Eloqua, affinity for modern marketing and passion for customer success to support Relationship One in being known as the best marketing automation partner. Previous titles includes Eloqua Certified Consultant at Relationship One, Senior Marketing Specialist at McGladrey and Senior Media Planner at Haworth Marketing & Media.

Hosted by: Antenna

Based in Minneapolis, Antenna is comprised of a community of marketers, operating at the hub of a vibrant and fast-moving community that includes Fortune 50 marketing organizations, ambitious startups and lots of inspiring companies in between. Antenna gives companies a better way to make marketing work. They engage the hard-to-find experts and skills needed to win customers and build businesses — from product launches to marketing automation to organizational change.

219 N 2nd St #300 map
Minneapolis, MN 55401