“It’s always been essential to have quality content on a website because of Google's ever-changing algorithm,” said Berkness. “With recent changes, it's become even more important.”
In “Mastering On-Page Optimization: The Secret Sauce of an SEO System,” Berkness walks readers through some of the secrets to successful on-page optimization of a website.
“Armed with this information, websites can scream to the top of the rankings,” said Berkness. “Business owners can get the traffic they need to grow their businesses by implementing these SEO secrets.”
Berkness covers topics including:
· Is on-page optimization important?
· Getting started
· Get Webmaster Tools
· Remove pages
· Use Google's "site:" search
· Understand your tags
· Outbound links and internal links
· Time to talk to WordPress users
· Other important on-page optimization factors
· Google Authorship
· Site speed
· Content truly is king
· Don't underestimate the power of video content
· Tying it all together
The book is available for sale from the PR Caffeine website here: https://www.prcaffeine.com/mastering-on-page-optimization
PR Caffeine is the home to EspreSEO, a full menu of SEO strategies. A free SEO audit report can be requested at prcaffeine.com/seo-audit.