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Tuesday, July 28, 2015

Tunheim Hired to Help United States Secure International Ski Competitions

Tunheim, which has developed a strong practice at the intersection of sports and business, has been selected to manage bid submission for Copper Peak Ski Area as it aims to host FIS (International Ski Federation) world competitions. As the largest artificial ski jump in the world, Copper Peak is the only hill in the United States – and one of only six sites in the world – able to host these elite events.
Located in Ironwood, Michigan, Copper Peak hosted the first international ski flying competition in 1970. Since that time, Copper Peak has long aspired to again host FIS world events. After several unsuccessful attempts at securing host-site endorsements, the Copper Peak group has left nothing to chance in this latest opportunity.  

“We are serious about securing endorsement from FIS and we’re doing everything in our power to make sure the world takes notice of what we have to offer,” said Bob Jacquart, executive director of Copper Peak. “Tunheim is one of the few firms in the world that understand our offering and has the experience to help us make this happen.”

Tunheim’s other recent sports assignments include bid management for the 2018 Super Bowl, 2019 NCAA Final Four and the College Football Championships. In addition, Tunheim was selected as the regional agency partner for Major League Baseball’s 2014 All-Star Week and the 2016 Ryder Cup.
“Copper Peak’s bid to host ski events on the world stage will challenge the elite international ski community to rethink what is possible,” said Tunheim Senior Consultant Paula Wright. “We look forward to partnering with Copper Peak to bring this incredible event to the United States.”

Representatives from FIS (International Ski Federation) recently visited Copper Peak for initial site review. Competitive FIS events are typically held in Europe due to the specific requirements for competition sites. With a 35 degree, 469-foot inrun (approach to the ski jump), Copper Peak’s ski jump rises 26 stories high.