With household brands ranging from Cheerios to Yoplait, General Mills products are in the kitchens of consumers worldwide. But General Mills as a corporate citizen has a story to tell as well, which was the challenge in front of marketing design agency Olive & Company as it redesigned the General Mills corporate website.
“The General Mills corporate website needs to reach many audiences, from consumers to influencers to investors and anyone looking for information on the company as a whole,” said Shawn Lockhart, director of accounts at Olive & Company. “The new website features more of a blog-style homepage, giving General Mills the opportunity to highlight not only brand stories but also topics that impact the entire organization, such as corporate sustainability.”
For the new General Mills corporate website, Olive & Company:
● Modernized the look and feel, and implemented a storytelling-focused design,
● Developed a site architecture that highlights relevant content throughout the site,
● Produced a responsive website to ensure a better user experience across all devices, and
● Developed a flexible, universal template system.
“The new design lets us tell stories that give people insight to our company on topics such as health, innovation, global responsibility, company financials and of course our brands,” said Jim Thielman, global communications web manager at General Mills. “It also presents stories from sources outside the company, so visitors can read what others are saying about us.”
The new General Mills corporate website was launched on January 6.
Since 2007, Olive & Company has partnered with General Mills on a range of projects including: A Taste of General Mills blog, the corporate intranet, the General Mills sustainability brochure, microsites and more.