Formica Corporation, a leading provider of branded, designed surfacing solutions for commercial and residential customers in North America, has chosen Spong to be the company’s public relations partner for its commercial business.
Spong was chosen as part of a competitive pitch process to partner with Formica Corporation to launch exciting new collections to its commercial audiences in the United States. Formica Corporation is a part of the Formica Group of companies, the world’s largest manufacturer of High Pressure Laminate, and a trusted brand worldwide. The company works closely with architects, designers and developers to continually develop new products and surfacing solutions that complement current design trends.
“Our home and design team is looking forward to putting our insights and relationships to work for Formica Corporation to highlight their design and product innovation leadership,” said Julie Batliner, managing director of Spong.
“Spong’s deep knowledge of the commercial design space makes them a great partner. We look forward to working with Spong to help us connect our products and message to the architecture and design community,” said Amy Gath, vice president of marketing at Formica Corporation.