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Friday, May 08, 2015

3 Simple PR Tips For Healthcare Providers

The financial success of a healthcare organization or a physician’s office lies not only in the strategic marketing of that business, but the reputation that the organization holds within its community. In order to obtain more patients / clients, the company must execute a well-planned marketing and advertising strategy.

However, how can you keep your current and potential clients content? Failing to do so could lead to a rapid weakening of your professional standing. In order to sustain your positive repute, it is important to start with the simple PR-based tips listed below.

“By acknowledging the worth of reputation within the healthcare field and the delicate matters that doctors and healthcare providers specialize in, you should always make sure that your organization is marketed and responsive in the most convenient, compassionate and moral way,” said Jeff Winter, spokesperson for the national in home care company, AmeriCare.

Minor tasks to build trust and ensure a positive reputation for your healthcare company include the following:

Promote your unique purpose.

Does your health facility utilize a technique for treatment that is considered innovative in the health treatment niche? If so, make sure that you emphasize the benefit of your treatment when you reach out to media outlets.

“Health treatment is always a big topic in the media. In order to give yourself a recognition boost over your competitors, a best practice would be to figure out what health-related topics are trending online or in the news and see how your specific method of treatment fits in,” recommended Holly Westbrock, spokesperson for a chiropractor clinic in Eden Prairie, MN. “How can you contribute to the public’s health problems? What can you do that no one else can or has done?”

Offer consistent tips and advice.

To ensure that your health clinic or health-related business is viewed as an authority in the industry, provide free and useful information via newsletters, blog articles and-or podcasts that relates to your niche. Doing so on a regular basis will remind your followers, the general public and potential clients that you understand the health industry. They will also appreciate the fact that you are willing to share beneficial information with them, helping you develop a “trusting” reputation at the same time.

Provide case studies on your website or in the media.

On your website (and with the permission of the patient), feature stories of your patients, including what their specific problem was and how you provided the solution. This way, your services will seem much more credible. When your viewers see your patients discussing your service, it will add a personal appeal to your brand.