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Tuesday, April 07, 2015

The Original Farmers Market at Third & Fairfax recently selected PadillaCRT as its public relations agency of record

The Original Farmers Market at Third & Fairfax, a world-famous Los Angeles shopping and tourist destination, recently selected PadillaCRT as its public relations agency of record. The Original Farmers Market has been owned and operated since its founding in 1934 by the A.F. Gilmore Company.  
 
“We were very particular in our search for a PR firm to guide The Farmers Market into today’s era of new media, said Mark Panatier, vice president of marketing, A.F. Gilmore Company. “Our property and its 100 plus merchants, mostly comprised of independent family owners and operators, collectively form a Los Angeles landmark that is like no other. The Farmers Market has a history and personality that require stewards who understand and exemplify that entrepreneurial spirit and authenticity. We looked carefully for the right firm, and we found it in PadillaCRT.”
 
PadillaCRT succeeds WHPR, whose husband and wife team, Sydney Weisman and David Hamlin, retired after more than two decades representing the Market. The agency picks up responsibility for traditional and social/digital media relations and managing an array of entertainment-industry location shoots and activities. PadillaCRT will not only continue to cast a favorable light on the social and historical aspects of the Market, Panatier said, but also will help the Market promote its focus on high quality grocery offerings while attracting visitors from new demographics.
 
“The Farmers Market is such a well-known and beloved place by Angelenos,” said Max Martens, PadillaCRT vice president and general manager of the agency’s Los Angeles office. “It’s a privilege to take up the mantle of responsibility and be affiliated with something that is so quintessentially L.A.”