The full website redesign for Red Gold Tomatoes featured a simplified navigation, an updated design to achieve a modernized appearance and a more user-friendly experience. CCF also restructured the featured recipes to create a higher level of visual appeal, as well as designed a number of new functional widgets to allow Red Gold Tomatoes to showcase relevant recipes throughout the site. The agency partnered with Aptera, a development company based in Fort Wayne, Indiana.
“Our focus was 100% on the user experience. And by doing this we developed a site that our users put on par with many of the larger nationally recognized food and recipe sites,” said CCF President Rob Rankin.
“This project’s success is due in large part to a sound strategic plan implemented through great collaboration among client, vendor and agency. Together, we built a site that not only inspires visitors to cook great tasting recipes but elevates the rich history that makes Red Gold Tomatoes so unique,” said CCF Director of Interactive, Kathy Schlecht.
To learn more about the award, visit sitefinity.com