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Tuesday, February 17, 2015

Onsite Tips to Increase the Visibility of Your Website

Whether you are a business owner hoping to increase the search engine visibility of your website or a personal blogger hoping to increase your reader base, the importance of onsite optimization cannot be ignored.

If you have taken classes in SEO or online marketing, you have no doubt heard about the importance of inbound links to your website. It is proven that quality inbound links increase your website’s visibility. However, obtaining inbound links can be a very time-consuming process.

Patrick Puhalla – who oversees the marketing efforts for his furnace repair company – was not producing any sales from his website for months.

“I was initially excited by the idea of creating a quality website so that we could better connect with our customers online. I had a ‘build it and they will come’ mentality. I thought that a nice-looking website would do the trick in regards to SEO,” said Puhalla.

Little did Puhalla know that just a few minor changes to his onsite content would make all the difference in terms of search engine visibility. Once he learned more about onsite optimization, he was able to land his website on the first page of Google and greatly increase visitors and conversion. Listed below are the five important changes that Pahulla followed in order to improve his onsite SEO.

Optimize your title tag. What keyword are you trying to rank for? Make sure that you feature that focus keyword in the page’s title tag along with the location in which you are targeting and your company name.

For example: Keyword – Minnesota | Company Name
Add an outbound link on every page. This is simply a good SEO practice. One potential benefit of this strategy is that by linking to another website, they may link back in return.

Make sure every page has at least 300 words of text. Search engines like Google favor sites that put more “effort” into their site by using text. I’d recommend writing a minimum of 300 words per page.

Add a unique Meta Description. A Meta Description is the first thing users see when they find your site using a search engine (before they actually visit your site). It is your site’s first impression. Make sure the copy you place in your Meta Description is inviting.

Add a photo to every page. This makes the page more appealing to the eye and will “impress” search engines.

Add ALT tags to your onsite images.
ALT tags will help search engines understand what the image represents. The best practice is to use your focus keyword as the ALT tag.

Everyone seeking a larger audience for their website should follow the six tips listed above. Along with obtaining quality inbound links and implementing a social media marketing plan, these strategies will ensure that you increase traffic and conversion to your website.