5:00-5:30 p.m. Registration & Networking
5:30-7:00 p.m. Panel and Q&A
Cambria Gallery on 7th
625 South 2nd Avenue #101
Minneapolis, MN 55402
Register for the event here.
Cost:
$30/PRSA Member
$25/Student
$45/Non-PRSA Member
(2015 Event Pass Eligible)
Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client’s content to their audiences? Now, brands from Red Bull and Google to Zappos, Patagonia and Whole Foods are becoming publishers and broadcasters themselves. In the new world of public relations, brands are creating their own content – like infographics, e-books, podcasts, webinars, YouTube videos, and branded magazines – that are distributed for free on their digital channels.
As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role of communications and public relations within this strategy. Join Minnesota PRSA for an exclusive content marketing panel to discuss the strategy and tactics behind best-in-class content marketing programs from Minnesota-based panelists.
Hear how Ameriprise Financial, General Mills, 3M and SCHERMER are successfully leveraging content marketing – plus learn tips and tricks for creating and maintaining best-in-class content marketing programs. Moderated by Maccabee Public Relations’ Social Media Director Christina Milanowski, the March 3rd Content Marketing Panel features four all-stars:
Angela Dalton, Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com
Angela Dalton (@angeladalton) leads content strategy and marketing for Tablespoon.com, a millennial-focused food and recipe website owned by General Mills. Prior to her role on Tablespoon, she was part of The General Mills Innovation Brand Lab, leading content marketing initiatives for Kix and Cheerios cereal. Angela has more than 10 years of experience working for local agencies including Periscope, Ham in the Fridge and Carmichael Lynch, producing digital content ranging from websites to gaming to mobile.
Brian Enderlein, Digital Media, Interactive Marketing & Analytics, 3M
Brian
Enderlein leads strategy and implementation of digital media,
e-marketing and online advertising programs for the 3M Consumer Business
Group. Brian has more than 10 years experience in using real-time data
to drive branding and revenue-generating digital programs. Prior to 3M,
he led e-commerce programs at Digital River, and was a senior producer
for home shopping. He has spoken multiple times on the topic of content
marketing, including for Brand Innovator Summit.Maura Ryan, Digital Content Marketing Manager, Ameriprise Financial
Maura
Ryan (@mauraryan) focuses on content strategy at Ameriprise Financial
Services, Inc. Previously, she was the director of online content for
Mpls.St.Paul Magazine for eight years. She oversaw the development and
execution of various content initiatives for Mspmag.com, including its
thousands of pages of content, 200-plus videos, six e-newsletters, nine
blogs and social media presences on Facebook, Twitter,Foursquare and Pinterest.
Chris Schermer, President, SCHERMER
Chris Schermer (@Chris_Schermer) is President of SCHERMER, a Minneapolis-based agency that drives B2B brand experiences through brand, demand and digital capabilities. Through content marketing campaigns, SCHERMER connects its clients, including Honeywell, GE, 3M and Wells Fargo, to buyer journeys. Chris is a firm believer in the power of content strategies to move buyers from response to revenue. He is a sought-after speaker and author on content marketing for businesses.
