Jennifer Iwanicki, an agency operations and creative services veteran, has joined PadillaCRT as vice president of creative operations. Jennifer works from the agency’s Minneapolis headquarters and oversees operations, project management and production for the agency’s creative design and digital team, across PadillaCRT’s six U.S. offices.
“Great ideas are nothing unless they’re turned into something tangible,” said Heath Rudduck, PadillaCRT chief creative officer. “There’s artistry in the science of making things happen, and Jennifer makes things happen. Her years of experience in agency production and operations, from film to digital development, will help our agency continue to bring more great ideas to life.”
Iwanicki brings more than 15 years of experience in agency operations to her new role. She most recently served as vice president of operations at Minneapolis-based agency Olson, where she managed resourcing, budgets and process for clients including Aurora Health Care, Bauer, BISSELL, Carlson Companies, McDonald’s, Sharp, Wet ‘n Wild and Target. Prior to her tenure at Olson, she founded and served as president of Curation Station, a software as a service (SaaS) company, and co-founded online media production company Bannerpalooza and advertising agency Hello Viking. She also freelanced as an executive producer, project manager and developer. In addition to her work in agency operations, she has produced award-winning interactive and films for notable clients including Apple, Burger King and Volkswagen.
“This is an exciting time to join PadillaCRT, as the lines continue to blur between public relations, advertising, marketing and digital,” Iwanicki said. “I’m thrilled for the opportunity to help the agency continue to evolve its creative product and deliver the best possible strategies and tactical solutions, regardless of the communications channel.”
Iwanicki has received numerous honors and creative awards from Ad Age, Art Directors Club and the FlashForward Film Festival, as well as Cannes awards, Clio awards, International Automotive Advertising awards, Webby awards, London International Advertising awards, Communication Arts Interactive Annual awards and Telly awards.