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Friday, January 16, 2015

Using Instagram to Enhance Your Digital Marketing Strategy

The reason why you should consider utilizing Instagram to improve you marketing efforts is simple. The popularity of this social network has increased significantly over the past four years. In addition, the network is very user friendly and interacting with prospective clients is a simple process.

“You will see your user engagement increase on Instagram, especially if you utilize hashtags properly,” said Andrew Rice, the owner of a local web design business. “You can use dozens of hashtags in every one of your posts. When users search for that hashtag, they will have an easier time finding your post. This can significantly increase your follower base.”

For many small business owners, Instagram has proven to be just as beneficial to their social media marketing efforts as Google+, Facebook and Twitter.

“We didn’t think Instagram would be useful for us at first,” said Dean Bjorkstrand, owner of a Minneapolis landscape design & landscaping business. “We were open to using Facebook and Twitter but Instagram was really off of our radar. However, once we tried it out, we were very impressed by the results.”

Dean posted ‘behind the scenes’ images of his landscaping process on Instagram. His use of hashtags helped him focus his images on users that were interested in landscaping and lived in the Midwest. He began to see more traffic to his website and many users began linking to site. This improved his SEO efforts and he landed on the first page of Google for several important search queries. His new placement on Google led to a sharp increase in sales.

If you already have a strong social media following, Instagram will help you better connect with them. As Dean did, you can provide them with a look behind the scenes of your company so they can better understand you, trust you and connect with you on a personal level.

If you are a marketing student or you work for an organization that utilizes online promotion, you most likely have heard of the importance of content marketing. Instagram is one of the most effective channels to enhance your content marketing strategy. It would be wise make a place for it in your overall business plan.