“Cassie faces projects from a smart, original perspective,” says Rose McKinney, APR, founder and CEO of Pineapple RM, Inc. “Her ability to provide a unique point of view supports Pineapple’s fresh, strategic approach to delivering results that matter for our clients.”
Roman joined Pineapple in June 2014 as an account coordinator before being promoted earlier this month. Throughout the past six months, she has assisted with the communications needs for the rebranding of a community bank and secured an important keynote speaking opportunity for a client’s CEO. Roman also regularly blogs about industry trends and news on behalf of our clients and is the editor of Pineapple’s monthly book recap, Bookmark This!
Prior to joining Pineapple, Roman facilitated fundraising and media relations for OneVillage Partners, a nonprofit focused on rural development in Sierra Leone. She also developed branding and social media strategies, outreach materials and key messaging for the organization. In 2014, she helped the organization join the international conversation on the Ebola crisis by responding to requests from Newsweek, CTV, BBC Radio and Reuters.
Roman has also supported campaigns and communications work on behalf of the University of Mississippi Medical Center, Scholarship America, the Minnesota Zoo, the Home and Garden Show, the Twin Cities Auto Show and Universal Studios.
Indulging her love of the arts and adding to the Pineapple staff’s already extensive arts marketing / communications experience, Roman also assisted with media relations for the Guthrie Theater, helping to secure local media coverage for its 50th Anniversary season and shows such as An Iliad, Twelfth Night and Nice Fish.
She is a member of the Minnesota chapter of the Public Relations Society of America and graduated with a bachelor’s degree in strategic communications from the University of Minnesota.