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Tuesday, December 30, 2014

Preston Kelly digital department grows

In response to the growing needs of its clients, marketing agency Preston Kelly’s digital department has promoted and added staff.
“Given the growing role that technology plays in our lives, it comes as no surprise that digital and social media elements are playing a critical role in our efforts to deliver real business results for our clients,” said Chuck Kelly, CEO of Preston Kelly. “Whether it’s a website that answers consumers questions about implantable devices or social content that educates consumers about how to use food waste disposers, the digital components of our integrated campaigns allow our work to be very targeted and measurable."

As Preston Kelly’s digital work has grown in scope and sophistication, so has its staff.
Yuliya Crevier has been promoted from Account Manager/Digital Planner to Associate Digital Director. Her responsibilities include leading the digital team and digital strategy. Crevier joined Preston Kelly three years ago from Yamamoto as an Account Strategist. She authors effective interactive strategy recommendations and builds engaging digital experiences through research, strategy and user experience design. Her accomplishments include the revitalization of corporate and e-commerce sites for Ingenix/OptumInsight.
Heather Kvidera also has been promoted from Senior Digital Producer to Associate Digital Director. Her responsibilities include leading digital implementation. Kvidera joined Preston Kelly last year with experience from  local agencies Zeus Jones, mono and Carmichael Lynch, among others. She manages other producers and fosters digital collaboration throughout the agency. Her accomplishments include the launch of consumer-facing website for Medtronic built to answer virtually any consumer question about Implantable Cardioverter Defibrillators (ICD) and provide doctors with a patient-friendly tool when they believe ICD is the best therapy.
Krissy Welle has been promoted from Associate Community Manager to Associate Digital Producer. Since joining Preston Kelly three years ago as an intern, she has managed online communities and digital projects for many Preston Kelly clients, including Baker Tilly,  HealthPartners, InSinkErator, MakeItOK, Medtronic, Minnesota Brewers Association, Nickelodeon Universe, Regions Hospital,  Roundy's and virtuwell. Welle’s award-winning work for Preston Kelly clients includes an Internet Advertising Award for (outstanding website) and a Silver Pin from AdFed for the Minnesota Brewer’s Association “Save the Growler” campaign (public service category). 

Laura Kelly has joined the team as Digital Coordinator. Her responsibilities include community management and social listening. Kelly has held a number of positions at Preston Kelly since joining the agency as an intern in 2010.