“Research shows our members love us, but too few people know about the three great fitness facilities we have. This campaign aims to change that,” said Jacqueline Lloyd Cunningham, marketing director for the YWCA of Minneapolis.
The comprehensive campaign, consisting of online, radio and out-of-home advertising will air in the metro area and runs through June 2015.
"The most unique aspect of the YWCA and its health and wellness program is its diversity of activities and equipment. There are very few gyms that provide such a range of workouts suitable for all kinds of people. Whether you're training for a triathlon or just trying to keep up with your grandkids, we wanted to highlight how easy it is to find an activity that moves you. That's the YWCA's unique selling point that really helped drive this campaign,” said Clarity Coverdale Fury Senior Copywriter, Elyse Ash.
To view the work and learn more about the campaign please click here.