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Friday, September 19, 2014

Relevance: Matter More


New book from co-authors Phil Styrlund and Tom Hayes outlines how to “matter more” in business and in life
 
In an age of commoditization, people, products, brands, and companies are becoming interchangeable. We have two choices: we can be commodities or we can be relevant and matter more. How do we transform interchangeability into relevance? Relevance: Matter More answers the question: “How do we matter more?” The book release is September 18, 2014.

“Individuals and companies around the globe long to matter more,” says Relevance co-author Phil Styrlund. “Our world is glutted with information, but short on wisdom. As intelligence becomes readily available and delivered by myriad technologies, relevance remains a gem of great value. This book is dedicated to helping individuals and companies identify and obtain relevance, in life and in business, so that they can make a difference for themselves and others.”

First-time authors Phil Styrlund and Tom Hayes draw upon their personal and business experience, and upon examples from the lives of Theodore Roosevelt, Ada Lovelace, Harper Lee, Ulysses S. Grant, and other men and women whose lives illuminate history. They have created a powerful formula for achieving relevance.

“Success, significance, and relevance are three distinct but interrelated objectives,” says Hayes. “Success reflects our achievements. Significance reflects how far we’ve moved toward our purpose. Relevance is the choice we make to employ our gifts in the service of others. The journey to relevance improves the quality of our service to our clients and communities.”

Through thoughtful observations, investigations, and deliberations, Styrlund and Hayes have identified the four dynamics of relevance—authenticity, mastery, empathy, and action—and a formula for creating relevance that empowers people and companies to make a difference for themselves and others at work, at home, and in their community.

Styrlund and Hayes invite readers to apply these principles, and explore what it means to matter more in their own lives, and in the lives of others.