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Thursday, August 28, 2014

Risdall announces the addition of Folkens as vice president

Risdall announces the addition of Dave Folkens as vice president of Risdall Public Relations.
“Dave is a fantastic fit for Risdall as we continue to focus on growing our digital and PR efforts for health care and medical device organizations,” said Joel Swanson, APR, president of Risdall Public Relations. “We will leverage his corporate and large agency experience to serve in a leadership role on business development, create and lead client teams, and provide strategic communications counsel to clients.”

Folkens specializes in providing strategic counseling to clients. With a broad range of communications experience, he will leverage Risdall’s resources to set the course for clients’ success.
Folkens has worked in health care communications for two decades, starting with corporate work at Orphan Medical and Medtronic Inc. He then moved to the agency side of public relations when he joined Fleishman-Hillard. To further his experience, he entered the nonprofit world with the Minnesota AIDS Project. Folkens returned to the agency setting at PadillaCRT where he led several health care accounts before joining Risdall.

“My background has been very diverse, which fits well with a company like Risdall where so much of its value is placed on integrated marketing,” Folkens said. “I always look for opportunities to serve clients on all of their needs, and at Risdall, we have the capacity to do that.”

Folkens graduated from Moorhead State University in Minnesota with a degree in mass communication with an emphasis in public relations. He is an active member of the Minnesota chapter of the Public Relations Society of America and serves on the board for Children’s Cancer Research Fund.