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Wednesday, August 06, 2014

Play from Scratch selects Bellmont Partners as PR agency

St. Paul-based Play from Scratch, an eco-friendly toy company that specializes in building sets made from sustainable materials, has chosen Minneapolis-based Bellmont Partners to coordinate the company’s public relations and media relations, as well as provide additional brand strategy and communications support.

“Bellmont Partners’ background in youth and consumer marketing, coupled with its creative approach to business, made it a perfect fit for Play from Scratch,” says Jeff Freeland Nelson, founder and CEO of Play from Scratch. “Our building kits are designed to inspire imagination, and this partnership will help shine the spotlight on Play from Scratch’s philosophy, and bring creativity and imagination into the lives of more children across the country.”

Play from Scratch develops, designs and markets creative and eco-awesome toys to the direct-to-consumer and wholesale markets, with the mission to inspire relentlessly creative kids through toys and games made from sustainable materials. The company launched in 2012 with a series of raw material kits and, after a successful Kickstarter campaign, introduced its YOXO (“yock-so”) line of toys to a test market in 2013.

“Play from Scratch is the perfect client for our agency as it enables us to blend our strategic mindset with our passion for executing and producing phenomenal results," says Brian Bellmont, president, Bellmont Partners. “Knowing their products are manufactured right here in our backyard is an added bonus. We can’t wait to share their story with the world.”

Suitable for ages 4 - 104, Play From Scratch’s YOXO building sets consist of patent-pending notched links – Y’s, O’s and X’s – that can be connected in thousands of ways and attached to stuff around the house (toilet paper tubes, paper towel rolls, cardboard boxes, etc.), inspiring kids to build anything they can imagine. YOXO pieces are durable, safe, sustainable and a recyclable product. YOXO kits are available online and at independent toy stores across the county. More information can be found at