Play from Scratch, developers of YOXO (pronounced “yock-so”) toys, the first line of patent-pending, sustainable building sets made in the U.S.A., has hired Jennifer Melin Miller to serve as chief marketing officer. Miller will focus on building the YOXO brand nationally and globally, delivering on the company’s goal to inspire relentlessly creative kids through imaginative toys and games made from sustainable materials.
“We welcome Jennifer’s global marketing and branding expertise to our uniquely creative organization,” says Jeff Freeland Nelson, founder and CEO of Play from Scratch. “Jennifer has made a career of building successful brands, and expanding their reach and sales around the world. She’s a natural fit for our team.”
A native of the Twin Cities, Miller brings 20 years of marketing and branding experience in corporate, media and nonprofit organizations to Play from Scratch. She launched her career in New York City, developing sales and marketing strategies at companies including The New York Times, Hearst Magazines and Time, Inc. She also served as an associate publisher for American Media. In 2006, Miller returned to Minneapolis to attend graduate school and worked as the associate director for major gifts at Minnesota Public Radio. Prior to joining Play from Scratch, she served as senior vice president of international development for Minnetonka Moccasin Company where she built branded stores in China and Japan and expanded the company’s reach and sales around the globe.
In 2012, Miller was recognized as a young business leader in Minneapolis St. Paul Business Journal’s 40 Under 40 awards. An active community supporter and volunteer, Miller serves on the board of directors for a number of local arts, cultural and education nonprofits including the Guthrie Theater, AchieveMpls, and the Temple Israel Foundation. She has also participated as a board member for Graywolf Press and council member for the
Cowles Center for Dance and the Performing Arts.
Miller earned two master’s degrees from the University of Minnesota – Twin Cities, including a master of public affairs from the Humphrey School of Public Affairs and a master of business administration from the Carlson School of Management. She also holds a bachelor of business administration in marketing and management from the University of Wisconsin – Madison.