Schad
succeeds David Hakensen, who served as general manager since October
2009. Hakensen will remain as senior vice president and head of the
office’s corporate and media relations practice.
Most
recently, Schad was senior vice president, executive creative director
at Minneapolis-based PadillaCRT. While there, he was responsible for
building the firm’s creative group and was instrumental in developing
an organizational model for account and creative teams to work
collaboratively. He also played a key role in helping the firm evolve
from a public relations firm to an integrated communications firm.
Among
his other previous roles, Schad was a partner at VS Advertising, a
communications consultancy offering strategy, message development and
other services to promote and advance brands. He also gained prior
experience at Group One, Carmichael Lynch and Bozell Kamstra.
“Bringing
on a new general manager and adding to the extended leadership team
reflects our commitment to the vibrant Minneapolis-St. Paul market and
the global clients we serve,” said Susan Veidt, president of
FleishmanHillard’s U.S. Central region, which also includes Chicago,
Detroit, Kansas City and St. Louis. “Dave’s extensive experience in
leading idea-first, integrated media programs delivered across
communications channels by multidisciplinary teams will
enhance the work we do for our clients, helping them achieve greater
success.”
FleishmanHillard’s
Minneapolis-St. Paul office offers global capabilities in consumer and
B2B marketing, corporate communications, crisis communications, sports
marketing, public affairs, internal communications,
social and digital communications and content creation.
