Schad succeeds David Hakensen, who served as general manager since October 2009. Hakensen will remain as senior vice president and head of the office’s corporate and media relations practice.
Most recently, Schad was senior vice president, executive creative director at Minneapolis-based PadillaCRT. While there, he was responsible for building the firm’s creative group and was instrumental in developing an organizational model for account and creative teams to work collaboratively. He also played a key role in helping the firm evolve from a public relations firm to an integrated communications firm.
Among his other previous roles, Schad was a partner at VS Advertising, a communications consultancy offering strategy, message development and other services to promote and advance brands. He also gained prior experience at Group One, Carmichael Lynch and Bozell Kamstra.
“Bringing on a new general manager and adding to the extended leadership team reflects our commitment to the vibrant Minneapolis-St. Paul market and the global clients we serve,” said Susan Veidt, president of FleishmanHillard’s U.S. Central region, which also includes Chicago, Detroit, Kansas City and St. Louis. “Dave’s extensive experience in leading idea-first, integrated media programs delivered across communications channels by multidisciplinary teams will enhance the work we do for our clients, helping them achieve greater success.”
FleishmanHillard’s Minneapolis-St. Paul office offers global capabilities in consumer and B2B marketing, corporate communications, crisis communications, sports marketing, public affairs, internal communications, social and digital communications and content creation.