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Monday, July 21, 2014

Crisis Communications Workshop with Jim Lukaszewski, APR, ABC, Fellow PRSA

Wednesday, July 23, 2014
8:00 a.m. – 5:00 p.m.
Murphy Hall, University of Minnesota
206 Church St. SE
Minneapolis, MN 55455

A company’s reputation is one of its most priceless assets. As strategic communicators, we know all too well that reputation, which takes years to build, only needs seconds to destroy during a crisis. Join America’s Crisis Guru and author Jim Lukaszewski, APR, ABC, Fellow PRSA, for an eye-opening crisis communications workshop. The interactive day will include some of the following topics:
  • Organizing for Crisis, Getting Your Organization and Your Act Together, Jim Lukazweski, ABC, APR, Fellow PRSA, President of The Lukaszewski Group Division, Risdall Marketing Group
  • Ingredients of an Effective Crisis Plan & Case Study of Columbine High School Shooting, Rick Kaufman, Executive Director of Community Relations at Bloomington Public Schools
  •   Lunch Discussion “Ethics and Crisis,” Jim Lukasweski and Kathleen Edmond, JD, MBA, CEBC Fellow, University of St. Thomas; Robins, Kaplan, Miller & Ciresi
  • Crisis Scenario Group Exercises
  • Crisis Communication, Media and Social Media Expert Panel*
-Carrie Carlson-Guest, Chief Communications Officer, American Red Cross
- Josh Dahmes, Chief Digital Officer, Risdall Marketing Group
- Paul Omodt, Owner and Principal, Omodt & Associates Critical Communications
- Steve Yaeger, VP of Marketing and Communications, Star Tribune

In addition to gaining real-world crisis communications techniques and strategies from area professionals, all participants will receive a copy of Jim’s latest book, “Lukaszewski on Crisis Communication, What Your CEO Needs to Know about Reputation Risk and Crisis Management.”

Register online now.

(Workshop is not Event Pass eligible)
* The Crisis Communications, Media and Social Media Panel will have a live webinar option for out-state PRSA members who would like to participate. Please use the special “webinar only” registration link. The webinar is Event Pass eligible