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Tuesday, April 15, 2014

Refreshing a Tried and True Brand: Spong is the new name for Carmichael Lynch Spong

After blazing a trail of success in the public relations industry for 23 years, Carmichael Lynch Spong is refreshing its identity to reflect even more possibilities down the road. Beginning today, it will be known as Spong.

The move is based on the firm’s core beliefs as well as its continued evolution, according to Doug Spong, president and founder. “Since day one, we’ve been creating ideas that help our clients defy gravity. We believe ideas are not the property of any one discipline, but are conceived through insight, born from strategy and brought to life through creative execution. Creating more white space for Spong through a refreshed identity allows us to reimagine our service offerings without limitation.”

Deeply rooted in public relations, the firm has evolved and grown through holistic, 360-degree thinking that smartly solves its clients’ problems. The refreshed Spong identity reflects the firm’s growing service offerings — from traditional public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, to relatively new offerings such as community management, paid, social, SEO/SEM and all things mobile — and provides the flexibility to add more as new needs and technologies evolve.

Both the Spong and Carmichael Lynch brands will continue to celebrate their sibling relationship under parent company Interpublic Group, and to share a common purpose, values and culture. What has changed with the Spong brand are the visual expressions of its refreshed identity, including a new logo mark and its applications in a new website, www.SpongPR.com, its social channels, business systems and signage.
“Given today’s overlapping disciplines of PR, advertising, digital, social, mobile and experiential marketing, the confluence of earned, owned and paid media is stronger than ever before,” Doug Spong added. “We’re proud of what we’ve accomplished for our clients and we’re excited for our future.”

Grounded in core principles
Since its founding in September 1990, the firm has been guided by three core principles: 1) to represent a select but envied portfolio of big name clients; 2) to attract like-minded achievement addicts who desire to produce their career-best work; and 3) to be the undisputed champion of best practices.

These principles have helped build the firm to what it is today. Over the years it has earned a reputation as a leader in best practices and grown to become one of the top-25 largest PR firms in the nation. It was named 2013 Creative Agency of the Year by national trade journal The Holmes Report and is a four-time PR Agency of the Year as awarded by PRWeek, PR News and The Holmes Report. No other PR firm has won  more Silver and Bronze Anvil awards from the Public Relations Society of America (PRSA).

Today Spong operates globally and represents a portfolio of blue-chip clients including American Standard, Arla Foods, Bath & Body Works, First Bankcard, Genuine Thermos Brand, GNC, H&R Block, Jack Link’s Beef Jerky, Jennie-O Turkey Store, Lutron, MasterBrand Cabinets, Minnesota Public Radio, MOM Brands, Morina, Rapala, Sherwin-Williams, SUPERVALU, Trane and the University of St. Thomas. Spong and Carmichael Lynch also remain as committed as ever to integrated thinking and execution on behalf of the many clients they share, including new additions to the roster such as GNC.

A vision to inspire
The future of the firm will continue to be grounded in its core beliefs, according to Doug Spong. “Our vision is still to be the world’s most creative PR firm. Our mission remains to ignite and sustain momentum for a select but envied portfolio of clients. And our purpose will always be to inspire.”

After blazing a trail of success in the public relations industry for 23 years, Carmichael Lynch Spong is refreshing its identity to reflect even more possibilities down the road. Beginning today, it will be known as Spong.
The move is based on the firm’s core beliefs as well as its continued evolution, according to Doug Spong, president and founder. “Since day one, we’ve been creating ideas that help our clients defy gravity. We believe ideas are not the property of any one discipline, but are conceived through insight, born from strategy and brought to life through creative execution. Creating more white space for Spong through a refreshed identity allows us to reimagine our service offerings without limitation.”
Deeply rooted in public relations, the firm has evolved and grown through holistic, 360-degree thinking that smartly solves its clients’ problems. The refreshed Spong identity reflects the firm’s growing service offerings — from traditional public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, to relatively new offerings such as community management, paid, social, SEO/SEM and all things mobile — and provides the flexibility to add more as new needs and technologies evolve.
Both the Spong and Carmichael Lynch brands will continue to celebrate their sibling relationship under parent company Interpublic Group, and to share a common purpose, values and culture. What has changed with the Spong brand are the visual expressions of its refreshed identity, including a new logo mark and its applications in a new website, www.SpongPR.com, its social channels, business systems and signage.
“Given today’s overlapping disciplines of PR, advertising, digital, social, mobile and experiential marketing, the confluence of earned, owned and paid media is stronger than ever before,” Doug Spong added. “We’re proud of what we’ve accomplished for our clients and we’re excited for our future.”
Grounded in core principles
Since its founding in September 1990, the firm has been guided by three core principles: 1) to represent a select but envied portfolio of big name clients; 2) to attract like-minded achievement addicts who desire to produce their career-best work; and 3) to be the undisputed champion of best practices.
These principles have helped build the firm to what it is today. Over the years it has earned a reputation as a leader in best practices and grown to become one of the top-25 largest PR firms in the nation. It was named 2013 Creative Agency of the Year by national trade journal The Holmes Report and is a four-time PR Agency of the Year as awarded by PRWeek, PR News and The Holmes Report. No other PR firm has won  more Silver and Bronze Anvil awards from the Public Relations Society of America (PRSA).
Today Spong operates globally and represents a portfolio of blue-chip clients including American Standard, Arla Foods, Bath & Body Works, First Bankcard, Genuine Thermos Brand, GNC, H&R Block, Jack Link’s Beef Jerky, Jennie-O Turkey Store, Lutron, MasterBrand Cabinets, Minnesota Public Radio, MOM Brands, Morina, Rapala, Sherwin-Williams, SUPERVALU, Trane and the University of St. Thomas. Spong and Carmichael Lynch also remain as committed as ever to integrated thinking and execution on behalf of the many clients they share, including new additions to the roster such as GNC.
A vision to inspire
The future of the firm will continue to be grounded in its core beliefs, according to Doug Spong. “Our vision is still to be the world’s most creative PR firm. Our mission remains to ignite and sustain momentum for a select but envied portfolio of clients. And our purpose will always be to inspire.”
- See more at: http://spongpr.com/news-insights/press-releases/refreshing-a-tried-and-true-brand-spong-is-the-new-name-for-carmichael-lync#sthash.RH099BQT.dpuf
After blazing a trail of success in the public relations industry for 23 years, Carmichael Lynch Spong is refreshing its identity to reflect even more possibilities down the road. Beginning today, it will be known as Spong.
The move is based on the firm’s core beliefs as well as its continued evolution, according to Doug Spong, president and founder. “Since day one, we’ve been creating ideas that help our clients defy gravity. We believe ideas are not the property of any one discipline, but are conceived through insight, born from strategy and brought to life through creative execution. Creating more white space for Spong through a refreshed identity allows us to reimagine our service offerings without limitation.”
Deeply rooted in public relations, the firm has evolved and grown through holistic, 360-degree thinking that smartly solves its clients’ problems. The refreshed Spong identity reflects the firm’s growing service offerings — from traditional public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, to relatively new offerings such as community management, paid, social, SEO/SEM and all things mobile — and provides the flexibility to add more as new needs and technologies evolve.
Both the Spong and Carmichael Lynch brands will continue to celebrate their sibling relationship under parent company Interpublic Group, and to share a common purpose, values and culture. What has changed with the Spong brand are the visual expressions of its refreshed identity, including a new logo mark and its applications in a new website, www.SpongPR.com, its social channels, business systems and signage.
“Given today’s overlapping disciplines of PR, advertising, digital, social, mobile and experiential marketing, the confluence of earned, owned and paid media is stronger than ever before,” Doug Spong added. “We’re proud of what we’ve accomplished for our clients and we’re excited for our future.”
Grounded in core principles
Since its founding in September 1990, the firm has been guided by three core principles: 1) to represent a select but envied portfolio of big name clients; 2) to attract like-minded achievement addicts who desire to produce their career-best work; and 3) to be the undisputed champion of best practices.
These principles have helped build the firm to what it is today. Over the years it has earned a reputation as a leader in best practices and grown to become one of the top-25 largest PR firms in the nation. It was named 2013 Creative Agency of the Year by national trade journal The Holmes Report and is a four-time PR Agency of the Year as awarded by PRWeek, PR News and The Holmes Report. No other PR firm has won  more Silver and Bronze Anvil awards from the Public Relations Society of America (PRSA).
Today Spong operates globally and represents a portfolio of blue-chip clients including American Standard, Arla Foods, Bath & Body Works, First Bankcard, Genuine Thermos Brand, GNC, H&R Block, Jack Link’s Beef Jerky, Jennie-O Turkey Store, Lutron, MasterBrand Cabinets, Minnesota Public Radio, MOM Brands, Morina, Rapala, Sherwin-Williams, SUPERVALU, Trane and the University of St. Thomas. Spong and Carmichael Lynch also remain as committed as ever to integrated thinking and execution on behalf of the many clients they share, including new additions to the roster such as GNC.
A vision to inspire
The future of the firm will continue to be grounded in its core beliefs, according to Doug Spong. “Our vision is still to be the world’s most creative PR firm. Our mission remains to ignite and sustain momentum for a select but envied portfolio of clients. And our purpose will always be to inspire.”
- See more at: http://spongpr.com/news-insights/press-releases/refreshing-a-tried-and-true-brand-spong-is-the-new-name-for-carmichael-lync#sthash.RH099BQT.dpuf