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Wednesday, April 30, 2014

Lola Red Public Relations Hires President To Support Historical Agency Growth

Lola Red Public Relations Hires Reitan as President 
Lola Red PR, is adding a new leadership position to the fold as it experiences the strongest first quarter in its 12-year history. Former Carmichael Lynch Spong senior principal Maria Reitan joins Lola Red PR as president and chief strategy officer immediately. Reitan will report to agency founder and chief executive officer Alexis Walsko.

Reitan’s new role comes as Lola Red PR adds many new brands including Dirty Girl Mud Run and Sparkling Fruit2O to the agency’s roster of retail, food and beverage, beauty and home. The agency has been experiencing at least 25 percent growth year of year.

“Maria’s leadership, experience and strategic approach to growing clients and business make her the perfect partner as we move into our next phase of business.” says CEO, Alexis Walsko, “her talent and passion for marketing to women will be put to great use across our entire roster of clients.” Reitan will lead client business strategy, operations, and staff development along with the organization’s day-to-day activities. Walsko will drive new business acquisition and creative output.

“Lola Red PR is expanding rapidly and its potential is limitless,” says Maria Reitan. “I’m excited to be joining the agency at such a dynamic time in its evolution and look forward to helping drive success for our current and future clients’ business.”

Reitan brings 25-years of award-winning communications experience to Lola Red PR, having spent more than 10 years at Minneapolis-based Carmichael Lynch Spong where she established and lead the Lifestyle Marketing practice with a focus on marketing to women, boomers and youth. Her weekly marketing-to-women radio show, PurseStrings, is in its seventh year.

While at Carmichael Lynch Spong, Reitan lead public relations efforts for household brands such as MasterBrand Cabinets, Tempur-Pedic, Select Comfort, and Therma-Tru doors. With sister agency Carmichael Lynch, Reitan managed integrated advertising and public relations efforts on behalf of Trane and American Standard. Prior to joining Carmichael Lynch Spong in late 2003, Reitan spent 15 years at various major market TV stations across the country as a news director, producer and reporter, including Twin Cities’ WCCO-TV. Her work has been recognized with both the PR and news industries’ most illustrious awards, including the Silver Anvil and Emmy. Reitan was also named PR News
Journal’s Top 25 Women to Watch that same year.
Account Supervisor of the Year in 2010 and was among the Twin Cities Business