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Wednesday, March 26, 2014

Spyglass has been selected to create a 10th anniversary campaign for the 2014 Ivey Awards



Spyglass announced it has been selected to create a 10th anniversary campaign for the 2014 Ivey Awards, an annual award show celebrating the renowned theater community of the Twin Cities.

“The Iveys is an amazing success story and a perfect example of someone having a great idea and going big or going home,” said Molly Rice, co-founder and chief executive officer for Spyglass. “For nine years the creative work promoting the event has been outstanding, so we continued the tradition and added to it. We are proud of our award-winning work, and are so excited to create the 2014 Ivey Awards tenth anniversary campaign. The opportunity says a lot about what we can bring to the table – and how high the bar is for Twin Cities’ creative work.”

Founded in 2004 by visionary Scott Mayer, The Ivey Awards increase awareness and appreciation of Twin Cities’ professional theater by providing a celebration for both those working within the theater community and those in the audience. 

The coveted AdFed award recognizes excellence in creativity among Twin Cities’ advertising agencies. The 2013 award-winning Spyglass campaign theme – “Celebrating the Heroes of Twin Cities Theater” – featured energetic, engaging imagery of actors transformed into archetypal superheroes with theater-inspired names like “Proscenia,” “Smash Hit” and “Ghost Light.” The campaign also featured well-recognized Twin Cities’ landmarks – including the Mill District, the Minneapolis City Hall Clock Tower, the State Capitol and Foshay Tower – as the backdrop of the characters’ dramatic acts of heroism.

“We’re thrilled with the momentum the Spyglass campaign has been able to generate for The Iveys in 2013, and are excited to see what Spyglass will come up with for our 2014 campaign,” said Mayer. “Spyglass’ creative work last year perfectly captured the spirit of The Iveys and maintained our tradition of using stunning photography to tell our story, and, best of all, it increased event attendance and awareness of Twin Cities’ professional theater.”

Supporting and growing the thriving local arts community runs deep at Spyglass, as this latest win follows the news that the Hennepin Theatre Trust has selected Spyglass to develop the brand, engagement strategy and campaign creative for the “Made Here” initiative. Made Here brings artists from around the state of Minnesota to feature and sell their work in underutilized downtown Minneapolis storefronts. Presented by Andersen Windows, this ambitious project showcases artist-led projects and includes pop-up galleries, showrooms, performances, interactive designs, music and seasonal displays. The 40+ exhibits are expected to attract thousands of in-state and out-of-state visitors annually. Made Here is set to launch July 11, 2014.