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Monday, March 03, 2014

PRSA - Engaging Event Planning: Minnesota Community Festivals

Wednesday, March 5
5:30 p.m
. – Registration/Social
6:00-7:30 p.m. – Panel Discussion

Dixie’s On Grand (695 Grand Ave. St. Paul, MN)
As Minnesotans, we’re fortunate to have a rich and vibrant community festivals and events scene. Learn more about what goes into the planning, coordination and execution of some of the area’s marquee events, including how they work with multiple community groups, audiences, businesses and organizations to keep festival-goers engaged year-over-year. Minnesota PRSA invites you to a panel discussion with several local event organizers who will share their event-planning tips and best community engaging practices. Our panelists include: Roseanne Bump, Executive Director of Winter Carnival and Cinco de Mayo; Sue Evens, Executive Director of Grand Avenue Business Association/Grand Old Day; Meghan Gustafson, The Basilica/Basilica Block Party; Beth Pinkney, Executive Director of 2015 Senior Games; and Deb Schaber of Minnesota Renaissance Festival.

Sue Evens – Executive Director – Grand Avenue Business Association
Sue Evens has been working in association and event management for more than ten years. She graduated from Bowling Green State University with a bachelor of arts in telecommunications and marketing. She is currently the Director of Grand Old Day, the largest one-day festival in the Midwest which draws over 250,000 each year. Sue is a member of the Midwest Society of Association Executives, the Minnesota Festival & Events Association and the St. Paul Festival Association.

Deb Schaber – Marketing & Special Events Director – Mid-America Festivals
Deb has been with Mid-America Festivals, the producers of the Minnesota Renaissance Festival for eight years. She started in the sales department making 110 calls a day to sell tickets to corporate accounts across the state. Today she is the Marketing and Special Events director. Her job duties include event planning, sponsorships, partnerships, social media, advertising, public relations, online ticketing, and more.

Roseanne Bump – President/CEO – Saint Paul Festival and Heritage Foundation
Rosanne Bump joined the Saint Paul Festival and Heritage Foundation in January 2013 as their President and CEO. The SPFHF is the proud producer of the Saint Paul Winter Carnival, a 10-day festival in January/early February and Cinco de Mayo-West Side-Saint Paul, a 1-day festival in May. For the nine years prior to that, she was the President/CEO of the River Falls Area Chamber of Commerce and Tourism Bureau in River Falls, Wisconsin. There she planned a four-day community festival, started a 4-day bluegrass festival and conducted as many as ten 1-day community events each summer including truck and tractor pulls and several car shows. She lives in River Falls, Wisconsin with her husband, and enjoys doing anything outdoors including: rock climbing, white water rafting, and hiking. She also enjoys reading and traveling. She has three daughters who are all currently in college.

Meghan Gustafson – Special Events Coordinator – The Basilica of Saint Mary
Meghan started her position with the Development Department in January 2007 as the Special Events Coordinator. She is responsible for all the fundraising events at The Basilica including the Masqueray Ball, Cities 97 Basilica Block Party and other fundraising events as needed. She is a member of the International Special Events Society and worked on the committee for their annual awards show, which recognizes event professionals for their work. Through this event, the Block Party won the award for Best Public Event and Best Marketing and Graphic Design in 2010 and The Masqueray Ball was given the Best Non-Profit award for 2011. Meghan was recently inducted into the Minnesota Meeting and Events Magazine Hall of Fame as the Special Events Professional of the Year. In her free time Meghan enjoys gardening and fishing.

Beth Pinkney – Executive Director – 2015 National Senior Games
Beth grew up on the Iron Range and is a graduate of the University of Minnesota. Beth had a 14-year career as a director of professional golf tournaments — including a stint as championship director of last year’s U.S. Women’s Open at Interlachen Country Club in Edina. In between the professional events, she worked for Prom Management Group in their professional sports division in new business development. For five years, she lead the Saint Paul Festival & Heritage Foundation, which produces and presents St. Paul’s annual Winter Carnival and Cinco de Mayo-West Side-Saint Paul. Currently, Beth is the Executive Director of the 2015 National Senior Games. The event is an arm of the Olympics and is the largest sporting event for athletes 50 years old and above.