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Monday, February 17, 2014

Weber Shandwick Selects Minnesota Agriculture in the Classroom as 2014 Pro Bono Client

The Minneapolis office of Weber Shandwick has selected Minnesota Agriculture in the Classroom (MAITC), a program committed to increasing the agricultural literacy of Minnesota students, as its pro bono client for 2014.
“Increasing students’ understanding of agriculture goes far beyond memorizing what crops are grown and animals raised across Minnesota. Agricultural literacy is about making informed decisions as a consumer about nutrition, land use, and many other topics,” said Eric Pehle, executive vice president and general manager of the Minneapolis office of Weber Shandwick. “That’s why I’m excited to support the mission of Minnesota Agriculture in the Classroom as our 2014 pro bono client.”
For 28 years, Minnesota Agriculture in the Classroom has provided free resources and training to teachers so they can teach their students about the importance of agriculture, while incorporating these lessons into other standardized subjects, such as geography, history and science. “Anyone involved in education is most likely well versed of the many demands on teachers’ time and talents,” said MAITC Director Al Withers. “We’re really all about integration and using agriculture as a vehicle for learning.”
In 2014, Weber Shandwick will work with MAITC on a pilot program to help spread awareness of the program and engage teachers in several target schools in the Minneapolis-St. Paul metro area. The pilot program will include a research, execution and measurement phase that MAITC will be able to adjust as needed and replicate in future years.  
In addition to its pro bono program, Weber Shandwick’s annual community outreach efforts include Telling Your Story, a communications workshop for non-profits across the state, and several daylong service projects.