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Monday, February 03, 2014

PineappleRM Welcomes Anne Schopen as Director of Client Services

PineappleRM is pleased to announce the addition of Twin Cities communication expert Anne Schopen as director of client services. Since the reputation-management firm launched in 2011, it has established a solid client roster for brand refresh, training and ongoing PR and marketing communications campaigns.

“Our continued growth requires exceptional client service,” says Rose McKinney, APR, founder and CEO of PineappleRM, Inc. “Anne brings extensive experience to our fresh approach with reputation management. She has high standards and a sense of humor appreciable to clients and staff.”

Previously, Schopen and McKinney worked together at Risdall McKinney Public Relations and Foley Sackett. Together they were a part of many award-winning teams including work with Blue Cross Blue Shield of Minnesota, Medica and a national Millennium celebration for American Composers Forum.

More recently, American Composers Forum began working with PineappleRM to help plan its 40th anniversary, which will take place during 2015. Additionally, Schopen will take the lead role on several accounts and provide strategic, creative and tactical support for the PineappleRM team.

Schopen served in PR and marketing communications roles with the Ordway Center for Performing Arts and Children’s Theater Company, the nation’s largest theater for youth audiences. Schopen began her career working on national consumer accounts, including Lee Jeans at Fallon Worldwide. She holds a B.A. degree in mass communications and international relations from the University of Minnesota and attended New York University’s Tisch School of Arts for its feature film program.