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Friday, January 17, 2014

Goff Public releases the book The Ann E. Answers Guide to Communications Etiquette in the Digital Age

Goff Public, a public relations and public affairs firm in Saint Paul, today released the book, The Ann E. Answers Guide to Communications Etiquette in the Digital Age.  Ann E. Answers, a fictional creation of Goff Public employees, has observed an explosion of communication faux pas.  She provides solutions to the most common and thorny problems in business communications.  Goff Public undertook this project to address the need for structure and policy in the ever-changing world of communications. 

 Guide to Communications Etiquette in the Digital Age
Every Goff Public employee played a role in developing the 122-page book, which answers questions about social media, business communications, and networking in the digital age.  The book includes more than 50 advice columns about how to communicate effectively and appropriately today.  

“We live in a time of tremendous and rapid change in communications,” said Chris Georgacas, president and chief executive officer at Goff Public.  “The onslaught of new technologies can be a blessing and a curse – especially when it comes to communications etiquette.  We created Ann E. Answers as a fun way to address questions that need definitive answers.”

The book has advice columns on a wide range of topics.  Examples include:  What is the appropriate amount of sharing on social media?  What is the value of a Twitter follower?  When is it okay to blind copy someone on an e-mail?  And in what situations are brochures and newsletters still relevant?  But despite the vast changes in communications, Ann E. Answers asserts that tried and true communications fundamentals remain the same:  communicate clearly and effectively.

“It is part of our job at Goff Public to keep up with the changing trends in communications and provide sound advice to help our clients fulfill their goals,” said Jennifer Hellman, chief operating officer at Goff Public.  “This book helps summarize many of the recommendations we make to our clients about communications in the digital age.”

All of the proceeds from this book will be donated to Dress for Success, a nonprofit dedicated to promoting the economic independence of disadvantaged women in the Twin Cities metro area.

“We are humbled and thrilled that Goff Public chose us as the beneficiary of all Ann E. Answers proceeds," said Jeri Quest, CEO of Dress for Success Twin Cities.  “The funds will help many low-income Minnesota women become economically self-sufficient and successful in their careers.”

To learn more about Ann E. Answers, visit her on Facebook (, Twitter (@AnnEAnswers), or