August 2012, the company changed its name from Xata Corp. to XRS Corp.,
which helped mark its transformation from a hardware and software
company to a mobile application company.
company and its agency partners — Bellmont Partners Public Relations
and Rumpza Consulting — also recently won two Platinum MarCom Awards
from the Association of Marketing and Communication Professionals for
their work on the 2012 rebranding initiative from Xata Corp. to XRS