Social media is awesome. I say that because not only does it provide an online source for people to connect with others, share content, and express themselves in a visual/textual manner, but social media also offers advertisers a whole new platform for which to spread their messages. This new medium has only begun to be embraced by advertisers, and these same companies are still trying to figure out what works and what doesn’t.
Recently, Instagram announced that it will feature sponsored ads within news feeds. This follows the trend set previously by Twitter and Facebook. While this should come as now surprise, my focus rather is on a specific platform that could be utilized very effectively by advertisers.
While Snap Chat has only recently emerged onto the social network scene, the public has received it quite readily, and it is one of the most popular apps on the mobile market. This app provides both the visual stimulation that we desire and a focus on speed viewing that has become the social norm.
But how could advertisers use it?
Due to this quick reception and emphasis on visual elements, if allowed, companies could send snaps to viewers that could heavily influence purchasing behavior.
In my opinion, advertisers would most benefit in the fast food industry, especially late night options; such as in the case of Taco Bell. Personally if I got a snap chat of a Cheesy Gordita Crunch at midnight, I’d race to my car to fill up on that savory late night snack.
Will any of this happen? Of course nobody knows the answer to that, but I see a major change in the field of social media advertising looming on the horizon.
University of Minnesota