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Thursday, October 31, 2013

PR with the Pros: An Evening Discussion about the Future of PR

The Twin Cities community has one of the most recognized PR industries in the country. Among the PR professionals in our area, there are some that stand out from the rest. Some of these professionals start their own businesses, have valuable cross-industry experience, and achieve other impressive feats.

Join Minnesota PRSA on November 13 to hear from some of the Twin Cities’ finest PR minds. We’ll start the evening with a panel discussion led by moderator Doug Spong, and will then break into smaller groups to have more personalized conversations with the panelists.
This is an exciting opportunity to hear about and learn from other PR pros’ successes, failures and lessons learned.

5:30: Registration
6:00-6:30: Panel Discussion
6:30-7:45: Breakout sessions
7:45-8:00: Networking

Cambria Gallery on 7th
625 2nd Ave S, Suite 101
Minneapolis, MN 55402

Members: $30
Non-members: $45
Students: $25
Punch Eligible: YES
*Price increases by $10 at the door
REGISTER HERE – Space is Limited

David Hakensen, APR is senior vice president and general manager of FleishmanHillard’s Minneapolis/St. Paul office. He has worked with a diverse roster of clients, providing counsel in areas such as crisis communications, media relations and executive media coaching. Among his previous roles, he managed communications for several businesses of Pearson Education and led the media relations practice at Padilla Speer Beardsley. Hakensen is a former president of the Minnesota chapter of the Public Relations Society of America (2000) and has served as Midwest District chair (2004-2007). This past summer, David received the inaugural PRSA Midwest District Platinum Award for his contributions to the organization at the national, regional and local levels.

Diana Harvey is Chief Communications Officer for the University of Minnesota. In this role, she oversees the institution’s public relations and marketing enterprise.  She serves in the dual capacity of Deputy Chief of Staff to University of Minnesota President Eric Kaler.

Prior to this appointment, Diana served for eight and a half years as Assistant Dean for External Affairs for the University of Minnesota School of Public Health.  Her portfolio included communications, public affairs, and global partnerships.  Before joining the University of Minnesota, Diana was an account group director in the Minneapolis office of Weber Shandwick, serving the agency’s clients within its healthcare industry practice group. Her work includes the national award-winning teen tobacco prevention campaign for the Minnesota Department of Health called “Target Market.”

Rose McKinney, APR is the founder and CEO of Pineapple RM, Inc., a communications firm focused on reputation management. Rose has spent her career at agencies, serving as director of public relations at Foley Sackett, vice president client services at Karwoski & Courage, and president of Risdall McKinney Public Relations.

As a past Minnesota PRSA president, Rose is both proud and grateful to say that the chapter has helped her through each step of her career, yielding new insights, greater leadership opportunities and an even deeper network of colleagues and champions.

Jeff Shelman is a senior manager of corporate public relations at Best Buy. He manages the company’s relationship with several national reporters, works on many corporate communication projects and provides strategic insight around issues and crisis. In addition, he plays key role in Best Buy’s local and regional media relations efforts.

Prior to Best Buy, he held communications roles at HealthPartners and Augsburg College, where worked on items ranging from the Affordable Care Act to the online clinic virtuwell to a student who handmade his own medieval suit of armor. In his life before PR, he worked as a newspaper reporter for more than a dozen years, including eight years at the Minneapolis Star Tribune. When he isn’t working, he is probably playing golf, Instagramming photos of golf courses, or tweeting about sports.

Doug Spong, APR, Fellow PRSA is president of Carmichael Lynch Spong.  He founded the firm in 1990 and quickly built its reputation as the PR industry’s undisputed champion of best practices. The firm is a four-time “PR Agency of the Year” award winner, and it ranks among the nation’s 25 largest and one of the world’s most decorated public relations firms.

Doug is a member of the Counselors Academy; past chair of PRSA’s Honors and Awards Committee; and Minnesota chapter past president.

Jason Thunstrom is vice president of Corporate Communications for Life Time Fitness. Since joining the Company in April 2002, Thunstrom’s responsibility has grown to include several functions, including Public and Media Relations, Internal Communications, Social Media, Events and Sponsorships, Interactive Content and the Life Time Fitness Foundation.

During Thunstrom’s tenure, Life Time successfully transitioned from a private to publicly traded company (2004) and has grown from $192 million in revenue (2002) to $1.13 billion (2012) and from 23 Life Time centers in five states to 107 in 23 states, one Canadian province and 29 major markets.

Greg Zimprich, APR is currently Senior Vice President of Agency Operations and Strategic Insights at Kohnstamm Communications in St. Paul.  Prior to joining Kohnstamm in 2012, Zimprich spent nearly 20 years at General Mills, including seven years as Director of Brand Public Relations and Social Media.

At Kohnstamm, he is responsible for driving agency operations, overseeing strategy for the firm’s nearly 20 clients, and leading a team of 15 PR professionals. Zimprich also leads the agency’s continuous improvement efforts, to enhance the firm’s competitive edge as a nationally recognized boutique PR agency.