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Thursday, October 10, 2013

Minnesota PRSA Creativity Workshop – Take Your Thinking Outside the Box!

Breakthrough ideas and creative thinking are the lifeblood of every innovative business. Especially in PR, creativity is an integral part of every professional’s career, from the most basic pitch to developing an entire brand identity—but it’s hard to constantly come up with big ideas and bring a unique approach to your work.

Join Minnesota PRSA on October 24 and experience a hands-on creativity workshop. We picked creative minds from both inside and outside of the PR industry to ignite your own creative spark. From starting their own businesses to instilling creativity in their everyday work – the panelists bring diverse experiences to share.

The discussion will be followed by small group exercises with each panelist where you will be tasked to think creatively and glean knowledge from our creativity experts in a smaller setting.
This is a unique opportunity to gain skills and insights from Minnesota’s most creative minds.


ArikArik C. Hanson is the principal of ACH Communications, a digital communications consultancy focused on fostering meaningful online interactions, driving digital relevance and building measurable growth through social channels. Through integrated PR, communications and digital programs, Arik has been able to create tight-knit communities, build strong brand awareness and drive thought leadership for organizations across the country.

SteveSteve Peckham is Olson’s senior vice president of Public Relations and Social Engagement in Minneapolis for blue chip clients including PepsiCo, General Mills, Metropolitan Airports Commission, J.R. Watkins, Minnesota State Lottery and more.

Steve has more than 20 years of experience in strategic communications planning, PR creative development and executive client counsel. Prior to joining Olson, he led Unilever’s AXE PR account for Edelman in Chicago and also managed in-house PR at SC Johnson for brands including Windex, OFF!, Raid and Edge Shaving Gel.

Don Don Ball is a social instigator and social entrepreneur. After nearly 20 years as a copywriter and usability consultant, Don founded UnSummit, a conference that explores the nexus of social media, business and community. In 2009, he helped launch CoCo, a coworking and collaborative space with over 200 members and locations in Minneapolis and St. Paul.

ScottScott Petinga has earned a spot on the prestigious 2012 Inc. magazine list of fastest-growing private companies in America, was selected to join the Young Entrepreneur Council (YEC) and has been selected as one of 10 semi-finalists for Entrepreneur® magazine’s Entrepreneur of 2013.
After being diagnosed with cancer in 2004, Scott realized there might be no tomorrows. So when he was declared “cancer free,” Scott went for his dream and founded AKQURACY in 2007 with nothing but a vision and cojones. With particular strength in applying measurement to direct marketing, Petinga has pulled together a group of strategic, analytical, creative and production professionals to develop highly targeted database marketing programs. His background includes strategic planning and accountability management roles at Carmichael Lynch and RMG Connect in Minneapolis, as well as at JWT in Detroit. His work has generated proven results for national clients, including Harley-Davidson, Ford Motor Company, Porsche, Harrah’s Entertainment, The Home Depot, 3M, Pfizer and Microsoft.
The evening’s discussion will be led by Tom Jollie, SVP of consumer products at Padilla Speer Beardsley.
Thursday, Oct. 24
5:30 p.m. – Event Registration & Networking
6 to 8 p.m. – Panel Discussion and Workshop
8 to 8:30 p.m. – Networking
Padilla Speer Beardsley
1101 W River Pkwy #400
Minneapolis, MN
Free onsite parking is available
  • PRSA Member: $30
  • Non Member: $45
  • Students/Job Seekers: $25
  • Event Pass: $0
*To ensure this event is interactive, we’ve limited the number of attendees to 40 people.