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Wednesday, September 04, 2013

Minnesota Online Marketing Agency aimClear® Hires Annalise Kaylor

aimClear, an internationally recognized online marketing agency, has hired Annalise Kaylor as associate creative director. Kaylor, based in the company’s Duluth office, will help support both aimClear locations, including the Twin Cities office located in the Lowertown neighborhood of St. Paul.

“We are thrilled to have Annalise join the aimClear team. We’ve watched Annalise, a respected industry thought leader, grow her career and help cultivate and successfully build brands online,” said Marty Weintraub, founder and evangelist of aimClear. “Annalise’s fluency in organic social media helps enrich our capabilities and complement the agency’s renowned paid social campaigns.”

At aimClear, Kaylor will help clients develop actionable strategic plans for social media to help them grow their businesses and enhance their customers’ online experiences. In addition, Kaylor will provide creative direction for integrated marketing plans that combine both organic and paid social media with SEM and other online marketing activities.

Kaylor, a sought-after speaker, has been helping shape social media and digital strategy for some of the world’s most notable brands. Kaylor has a track record of helping businesses think outside the box to deliver enjoyable social experiences online that help propel clients’ growth. She joins aimClear from Intrapromote, an Ohio-based digital marketing agency, where she was director of social media marketing. Kaylor was responsible for all aspects of social media strategy for clients, including content planning, community management, influencer outreach and social media monitoring. Prior to Intrapromote, Kaylor worked for global beauty brand Aveda, an EstĂ©e Lauder Company, where she served as digital community manager for global pages and oversaw content for all international markets. Kaylor has served clients in the healthcare, education, hospitality, technology and luxury consumer goods industry.

In addition to her client work, Kaylor looks forward to sharing cutting-edge research and tactics on the industry conference circuit. Upcoming speaking engagements include Pubcon Vegas and SMX East.