Colorado-based Noosa Yoghurt has tapped Kohnstamm to create a transformational public relations program for its line of unique, velvety yoghurts. Their partnership will include leveraging new product launches and in-market sampling events to gain market traction across the United States. Founded in 2009, Noosa uses local Colorado cows that are fed naturally and without artificial growth hormones. To get that “Aussie-style yoghurt” taste, Noosa adds locally produced honey and 100 percent natural fruit purees.
Noosa becomes the latest client to join Kohnstamm’s fast-growing roster of food and beverage industry clients. The agency also proudly represents Dr. Praeger’s Sensible Foods, MOM Brands, the Soyfoods Association, Thai Kitchen and Way Better Snacks.
“Our agency is representing the very fastest-growing and innovative food companies in the industry today, and it is very exciting for us,” said Josh Kohnstamm, founder and CEO of Kohnstamm Communications.
Kohnstamm also was recently hired by London-based Global Integration, a leadership and management consultancy led by founder and CEO Kevan Hall, an internationally recognized authority in the field of matrix management in complex, global organizations and the author of “Making the Matrix Work” and “Speed Lead.” Kohnstamm is responsible for all U.S.-based public relations work to support this international client.