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Wednesday, June 26, 2013

Campbell Mithun names Buchner as new CEO

Minneapolis ad agency Campbell Mithun has named as its new CEO Rob Buchner, former chief marketing officer at Fallon, also based in Minneapolis. Buchner assumes the role July 8, 2013, succeeding Steve Wehrenberg who remains as non-executive chairman to provide client counsel and guide the leadership transition. Wehrenberg recently accepted a post in the University of Minnesota’s School of Journalism and Mass Communication.
“I am honored to turn the leadership of Campbell Mithun over to Rob,” said Wehrenberg.  “I have known and respected Rob for nearly three decades – he’s got the right combination of world-class brand-building experience, energy and an integrated mindset to lead the agency into the future.”
“Campbell Mithun offers clients a great business platform for these times – a perfect balance of strategic rigor and smart, populist creative and media work,” said Buchner. “The agency is poised for growth. After decades of driving different agency functions across disciplines, I couldn’t be more proud to return to the agency that put my career in motion 28 years ago.”
Buchner has been chief marketing officer at Fallon since 2004.  Previously, he led various units of the agency including digital, marketing services and its entertainment practice; and also played a key role in Fallon’s expansion overseas.  Buchner started his career at Campbell Mithun before landing at Fallon in 1989.
“Rob’s catalyst style will serve our shared clients really well,” added Dick Hurrelbrink, president of Campbell Mithun’s Compass Point Media unit.  “We operate with a nimble understanding of strategies to connect with real people.  I look forward to partnering with him.”