The new campaign focuses on promoting the variety of loan options that Wings offers. Five radio spots were created around the theme of “Your Dreams Are Calling” for car, boat, home equity, and home mortgage, and shows that each dream can be affordable with the value Wings provides its members with each loan. Besides loans, one ad features a call from the “dream” Signature Rewards debit card.
One spot, “Dream Kitchen,” features a surprise phone call from a husky-voiced Dream Kitchen to an unsuspecting woman who has been dreaming about a new kitchen for years. The chatty, entertaining dialogue reminds her how long she’s been waiting and that her dream can become reality with a home equity loan from Wings Financial.
In addition to radio, the campaign includes multiple outdoor and online executions that tie into the loan promotion. Many of the online banners allow consumers to interact with the ads by calculating loan payments or clicking through to complete applications on the Wings web site.
To see the work please visit www.claritycoverdalefury.com.