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Thursday, May 16, 2013

Skogrand Offers Small Businesses Public Relations Guidance with eBook

Because of the numerous demands on entrepreneurs’ time and money, many small business owners neither are able to learn public relations on their own nor hire an outside public relations firm. As an opportunity for small business owners to learn the basics of public relations quickly, Brant Skogrand, APR, MBC, has published the eBook “19 Tips for Successful Public Relations: Insights on Media Relations and Reputation Management.” Skogrand is the chief communications officer for Skogrand PR Solutions, LLC.

“Many organizations struggle with how to successfully integrate public relations into their marketing mix,” said Skogrand. “My goal with this eBook is to help entrepreneurs learn small business public relations through straightforward tips and by analysis of real-life examples – and then be able to apply public relations strategies and tactics to help achieve their business goals.”

In “19 Tips for Successful Public Relations,” Skogrand covers topics such as: preparing for a newspaper or magazine interview, public relations plan elements, optimizing your online pressroom and more. Skogrand answers, “What is a press release?” and provides a press release example and a media advisory example.

“19 Tips for Successful Public Relations” is available for the Kindle, NOOK, and from as a PDF.