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Thursday, May 23, 2013

Padilla Speer Beardsley to Help Launch AIRBAC

Padilla Speer Beardsley has been engaged as agency of record by AIRBAC a revolutionary new backpack company based in Hopewell Junction, NY that uses a patented technology to relieve the stress and weight of carrying a heavy bag.

Padilla – a strategic communications firm based in Minneapolis with deep experience in consumer products – will help raise awareness and build credibility for the AIRBAC product and brand. The firm’s New York office will lead the work, which will include message development, national media relations, events and social media.
"We believe in and are excited about AIRBAC’s products,” said Greg Tarmin, SVP and managing director of Padilla’s New York office. “It’s a pleasure to put our expertise supporting consumer brands to work for them.”
Padilla’s New York office also leads work for client Coppertone, a relationship the firm retained in 2007. Coppertone engages Padilla to develop and execute thought leadership and national media relations strategies.