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Thursday, May 16, 2013

New Online Marketing Manager Adds to Risdall’s Digital Dominance

Risdall Marketing Group (Risdall) expands the depth of its online marketing division with the addition of Tracy Henry as online marketing manager.

“Risdall is known for its expertise in the digital space as the second largest web/online marketing agency in Minnesota. Tracy’s blend of marketing and online experience enhances our integrated and Web-focused approach to projects,” said John Risdall, vice chairman and CEO of Risdall. “With his advanced knowledge of online applications and strategies, Tracy is adept at establishing and adapting online campaigns to align with client goals.”

As online marketing manager, Henry works closely with Risdall’s online marketing team. He specializes in search engine optimization, sponsored search and social media strategy and marketing. Through the applications Google Adwords and Analytics, SEOMoz and others, he monitors and adapts online marketing campaigns to reach desired results.

Education is also part of Henry’s role. In addition to speaking to industry groups, he meets with clients to first learn about their businesses and goals, and then shape online marketing activities.

“I like working with clients and asking them questions to get at the heart of what they want from online campaigns,” he said. “Setting up appropriate goals is the first step in campaigns, so this information-gathering step is critical.”

Henry’s past work experiences include SEO analyst at Best Buy, senior search marketer at Spyder Trap Online Marketing and marketing manager at Dex One. He has a bachelor’s degree in mass communications and advertising and an MBA, both from St. Cloud State University.