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Monday, April 29, 2013

Spyglass Brand Marketing added new business

Spyglass Brand Marketing announced that Global Resource Associates (GRA) has selected the agency to help them prepare for growth in the online marketplace. St. Paul-based GRA provides FasTrack™ Global Expansion Business System technology to its customers, enabling companies around the world to capitalize on global expansion opportunities and accelerate their success in world markets. GRA is extending and converting its FasTrack™ system to a SaaS-based online tool.
“According to the Minnesota Department of Employment and Economic Development, exports to foreign countries account for more than $31 billion in revenue annually and tens of thousands of jobs in Minnesota,” said Molly Rice, president and founding partner of Spyglass. “The extension of the FasTrack™ Global Expansion Business System technology can help both local and international companies continue to expand in the global market. We are thrilled to be taking Global Resource Associates through our Brand FastForward™ process that will help them solidify their leadership position in the export marketplace.”
Through the Brand FastForward™ process, Spyglass will develop GRA’s brand story in anticipation of additional investment, including strategies for eventual growth into new and existing markets.
“We chose Spyglass Brand Marketing because their team has done this before with proven results, and they truly understand our need for goal-driven strategies and fast turnaround,” said Sandra L. Renner, president of GRA. “We’ve created an export process that has a proven, systematic approach to global expansion, and we’re confident that Spyglass will help us achieve our growth and expansion goals with current and future clients.”