“Both Andrea and Laura have grown into leaders within the public relations department, directing client projects and using the nuances of strategy and tactics to create successful client campaigns,” said Joel Swanson, APR, president of Risdall Public Relations. “These promotions reflect their mastery of using an integrated approach of public relations and marketing to deliver results that matter for clients.”
Goodall joined Risdall in 2008, most recently serving as account supervisor. Her promotion to vice president recognizes her growth in leading significant portions of workflow and professional development, as well as working with integrated teams across the agency and business development. As vice president, Goodall will lead new business efforts and manage the day-to-day workflow of the public relations staff. She is also part of the department’s leadership team, and oversees professional development, account management, strategic planning and hiring and staffing. Her clients include Vision-Ease Lens and RE/MAX North Central.
Griffith joined Risdall in 2007, and for the past two-and-a-half years served as senior account executive. Her new role as account supervisor reflects her growth in leading public relations and cross-functional agency efforts with large clients, improving workflow and mentoring junior staff. As account supervisor, she will lead public relations and integrated account teams and new business proposal development, in addition to working on client public relations efforts. Her clients include Smith System, Healthways, Affinity Plus Federal Credit Union and Stylmark.