Emily Florin has joined Carmichael Lynch Spong as managing counselor in the firm’s New York City office. In this role, she will lead client work and teams in both New York and Minneapolis.
Florin returns to agency life after working for two years at Mindspark Interactive Network, an IAC Company, where she drove the company’s media presence and developed a speaking platform for company executives. She also led the company’s rebranding efforts. Prior to Mindspark, Florin was a vice president at Edelman, where she worked on a variety of lifestyle and consumer technology accounts.
Florin brings a wealth of communications experience in public and media relations, brand marketing, experiential events, mobile marketing, sponsorship activation and spokesperson engagement. Her client portfolio includes consumer brands Nair, Trojan, Barilla America, The Dannon Company, Dr. Scholl’s for Her, Listerine Whitening, Microsoft, Canon USA Inc., AT&T and Samsung Electronics Corporation.
Florin holds a bachelor’s degree in public communications from American University.
“Emily’s success in leading big, envied brands and her diversity of experience in traditional and social campaigns will really benefit our clients as we continue to grow our New York office,” says Doug Spong, president of Carmichael Lynch Spong.
Minneapolis-based Carmichael Lynch Spong opened its New York office in 2000. Since then, the firm has expanded its offerings to encompass a full range of public relations services through its brand marketing, corporate and business-to-business practice groups; its food and beverage, home, retail and technology industry groups; and its departments including media relations, social engagement, brand strategy and others.