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Thursday, March 07, 2013

MIMA - Advances in Consumer Psychology: Neuromarketing, Consumer Behavior and Web Persuasion

It doesn't matter whether you're selling a product, building a brand or trying to generate leads or subscriptions: when it comes down to it, the success of your efforts comes down to something you may have missed in that planning session: your visitors' brains. Knowing how the human brain works can help everyone become more effective interactive marketers, so we've enlisted the help of neuromarketing expert Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and writer of the popular blog Neuromarketing as well as Brainy Marketing at to show you how to get inside their heads.

Roger will be sharing new research in consumer psychology and neuromarketing from his new book, Brainfluence, which connects the latest in neuroscience to practical applications in marketing. You'll leave this session not just with a better sense of how the brain works, but with practical techniques that appeal to the way your visitors' brains actually work. He calls them "neuro-nudges"; you'll call it smart interactive marketing. Or neuro-nudges, because that's better alliteration. register now , and join us on March 20, 2013 from 7:30-9:00 AM..

Register online now.