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Thursday, March 21, 2013

CARMICHAEL LYNCH SPONG HIRES KNUTSON

Nancy Knutson has joined Carmichael Lynch Spong as managing counselor. Based at the firm’s Minneapolis headquarters, Knutson will work with clients Trane and First Bankcard.  
 
Knutson comes to Carmichael Lynch Spong in a new role as staff member, having previously served as senior marketing communications manager for longtime agency client, Jack Link’s Beef Jerky. In that capacity, she worked alongside Carmichael Lynch and Carmichael Lynch Spong teams for many years, earning public relations and marketing commendations and awards from several notable organizations, including the PRSA New York Big Apple Awards, PRSA Anvil Awards, SABRE Awards, Effie Awards, as well as a nomination for the PRWeek Best In-House PR Team of the Year award.

Knutson brings a wealth of communications experience to her post at Carmichael Lynch Spong, with a range of expertise in public and media relations, brand marketing, corporate and employee communications, experiential event and mobile marketing, sponsorship activation, strategic communications and campaign planning, digital and interactive development, social engagement, community relations, advertising and promotional marketing and reputation and crisis management. 
 
Knutson holds a Bachelor of Arts degree in communications from the University of Minnesota. She began her career with Twin Cities-based Media Information Systems Corporation and gained further communications experience with Northwest Airlines and Benedek Broadcasting before taking charge of Jack Link’s marketing communications efforts in 2002. “We had the supreme pleasure of working with Nancy as a valued client for eight years. And now Nancy's deep experience in public relations across multiple channels will be a great asset for our clients on the agency side. We’ve enjoyed many successful years together taking a brand to record heights and we look forward to more great years ahead,” said Julie Batliner, managing director, Carmichael Lynch Spong.