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Wednesday, February 20, 2013

The Evolving Role of Social Platforms and Traditional Media

Social media has changed the way the world communicates.  The tools of communication have gone digital and continue to get smaller, faster, and smarter.

Join us at the NAWBO-MN February lunch event and ask the media how they are using social platforms like Twitter, Facebook, and LinkedIn to search for experts and news.

Are you using social channels to convey the right message to make you front page news? On the other hand, are you watching what you say to make sure you are not negatively portrayed in the news?

Ask these pros and learn how their role in traditional media has evolved with their use of social media communication tools.

Moderator – John Vomhof
Minneapolis St. Paul Business Journal Staff Reporter/Broadcaster

John’s first role with the paper eight years ago was to write breaking news for the website. Today, his job has expanded to include covering a variety of beats for the print edition, website, a reporter blog, and Twitter.

He also serves as the face and voice of the paper with daily call-ins to the WCCO-AM morning show and live appearances Friday mornings on FOX 9 TV during the 5:00 and 6:00 a.m. segment blocks.


Jason DeRusha
WCCO TV/Minnesota Monthly

For nearly 10 years, Jason has worked at WCCO TV as an Emmy award winning news reporter.  His role has expanded into the anchor desk as his ever growing audience on Twitter and Facebook continue to cheer him on and provide resources and commentary on    the stories he covers.

Three year ago, he began a monthly food column and blog at Minnesota Monthly that features his restaurant reviews in print and online.  His food expertise has also evolved into regular restaurant reviews in the format of edited field stories on the WCCO TV Saturday morning show.  For the past two years Jason also guest hosts on WCCO AM. 

Home page:
Food Twitter:

David Brauer

David brings 30 years of journalism expertise from reporting and editing along with three years as radio talk show host to his current role as staff writer for MinnPost.

For the past six years, David has followed and reported on the local media.  On his Twitter account, he’s collected nine exclusive Minnesota/Twin Cities media lists following 2,490 journalists, sports broadcasters, producers as well as news RSS feeds.  Producing 48,000+ tweets, he knows how to interact and share in the social conversation.


Julio Ojeda Zapata
St. Paul Pioneer Press

Julio has been on the front lines of the internet and technology revolutions as a columnist, editor, and award-winning reporter for more than a decade. His personal website is the best place to see what is on Julio’s mind as he posts information on his tech reporting and blogging, his tech and social-media books, his frequent media appearances, his Twitter, Facebook, and Google+ activity, plus any social platforms he is testing for work.
Julio effectively uses his 13,000+ Twitter followers to source stories, follow trends or share updates on the latest tech and nerd news.  By following over 14,000 Twitter accounts, he’s only a DM away from his next story or his newest friendship.

Home page:
Tech writing:
Tech blogging:

Julia Schrenkler
Minnesota Public Radio

Julia Schrenkler has managed online communities, handled digital communications, and hosted interactive and social media spaces on a multitude of platforms since 1999. She has contributed her expertise to,,, as well as other independent online communities.

Also a digital volunteer, Schrenkler advises organizations and local projects to engage or create their own online communication and connections. Her personal favorite social media space is Twitter.


Click HERE to register for this event.

We are offering special pricing (including lunch) of $20 for members and $35 for non-members. 

February 27, 2013

12:00 - 1:30 p.m.

Members: $20 (includes lunch)
Non-members: $35 (includes lunch)

Lurie Besikof Lapidus & Company LLP
2501 Wayzata Blvd
Minneapolis, MN 55405

Click HERE to register for this event.