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Monday, February 11, 2013

Risdall Marketing Group Appoints Mariann Hohe to Lead Strategic Consultation Division

Risdall Marketing Group (Risdall) announces the addition of Mariann Hohe as president of its Risdall Strategic Consultation division.

“Strategy is critical to successful marketing campaigns, and Mariann brings with her more than 20 years of experience in transforming brands through smart strategies,” said John Risdall, vice chairman and CEO. “Her mastery and understanding of online behavior will enhance Risdall’s leadership in the digital space and help our clients get the most out of their marketing efforts.”

Risdall offers comprehensive, start-to-finish strategy services as well as guidance and a la carte services for organizations with existing strategies. As head of Risdall Strategic Consultation, Hohe will lead and perform market research and analysis, and use these results to direct brand strategy to help clients’ reach their target audiences both on- and offline. Her background includes all aspects of business, marketing and communications strategy, with particular emphasis on branding, positioning, targeting, new product development and 360-degree communications including websites, social media and public relations. Prior to joining Risdall, Hohe led her own marketing strategy consulting business, Navig8 Consulting LLC.

“I wanted to be a part of a bigger agency again, especially one with such a strong emphasis on digital and online like Risdall,” Hohe said. “By tapping into digital and traditional marketing strategies, I look forward to driving growth for clients and helping them stand out from their competitors.”

Hohe’s past work experience also includes 10 years at Nelson-Henry Advertising in Wayzata, most recently as Vice President of Strategy and Account Service, and time in-house at both RJR Nabisco and The Pillsbury Company. She received the American Market Association’s Gold Edison award for best new product launch in the candy/gum category for Sugar-Free Lifesavers.

Hohe has a bachelor’s degree in management and marketing from Bucknell University and a master’s degree in management from the Kellogg Graduate School of Management.